When the Creative Director for Cutweather Wool reached out and wanted to collaborate on their rebranding I jumped at the idea. Living in the Western US ranch and rural living runs deep and is definitely still alive. Having a reason to make time to photograph in such environments makes it that much more fun. I often consider my work as diverse but I feel passionate about focusing on our heritage and stories of ways of life that are quickly being forgotten. By the end of the project, both Cutweather and I were happy with what we created with what came from it all.